- Welcome
- Why RIUF?
- Fair location and details
- Exhibitor's profile
- Visitor's profile
- Media and promotion
- Partners and sponsors
- About us
DETAILS
PAST
EDITIONS
- Facts and Figures
- Media and Promotion
- List of Exhibitors
- Partners and Sponsors
- Photo Gallery
- Testimonials
Media and Promotion
The promotional campaign had two objectives: A) to inform the individuals from the target groups about the opportunity to participate at RIUF at the specific dates and locations and B) to prepare them with general advice about the study abroad programs presented at RIUF so that they can make the most of their presence there and be informed and relevant dialogue partners for the exhibitors.
To that end, the campaign focused on the opportunities available to them by participating at the fair and on the distinctive benefits presented by the special features of RIUF: largest number of international exhibitors at an event in Eastern Europe; the learning opportunities offered by the workshops, seminars and private presentations; the financial support available to them as EU citizens; the possibility to participate in SPOT Admissions.
Communications channels and tools
The campaign organized with the help of our media partners consisted of:
- Ads in the main national and regional newspapers and magazines
- Radio and TV spots on the main media stations and on several indoor advertising networks
- Online Banners on several of the main Romanian websites - leaders in their categories: general and business news, jobs, information, community and fun for high-school and university students, local portals
- News and Banners inserts in the top press-releases feed for professional communicators
- Inserts in the newsletters of partner educational organizations
- A detailed list of our partners is available on the website of the event - www.riuf.ro
In addition, we also used:
- Direct presentation of the event in more than 100 high-schools, reaching more than 15,000 students
- 6,000 posters and 150,000 flyers
- Facebook campaign (news feed, competitions, friends support etc)
- Direct mail to more than 20,000 persons interested to receive information about studying abroad
- 5 Press releases distributed to more than 200 journalists and 13 news agencies and online news distribution services
- Several promotional messages on 1,100 online discussion lists and community eGroups
Results of the promotional campaign
- Google score for "RIUF" - more than 24,000 references
- Coverage of the media campaign in the main national newspapers and magazine
- News and live interviews during the event on all the main national and regional TV and Radio stations
- Hundreds of news and articles on tens of different websites and blogs
- Increased traffic on the event's website - 30,000+ unique visitors and 50,000+ visits
- and of course....12,000 visitors at the fair
The analysis of data collected from the visitors shows that more than 70% of them have learned about the event through at least two different channels.
Lessons and plans for the next editions
Learning from the above, the media campaign for the next editions will build on the effective mechanisms of the previous campaigns and will focus on three performance-improving areas:
- Expand the presence on social media channels: Facebook, LinkedIn, Twitter, local online communities
- Expand the direct contact with the target group @high-school and @university
- Develop better relationships with bloggers and local media channels (newspapers, radios etc)